Friday, September 18, 2009
'Destination Calabria' - Alex Gaudino ft. Crystal Waters - Goodwin Theory
This video, for Alex Gaudino's Destination Calabria is a performance/concept based video. It is very characteristic of its genre; dance music, in that it doesn't feature the main artist, and uses attractive models in a voyeuristic fashion, such as the 'Call On Me' Video by Eric Prydz. It could be said there is a minor relationship between lyrics and visuals, as the girls are marching, but to no real destination, mirroring the lyric, 'destination unknown'. The video cuts to the beat a lot, and when the music goes a little offkey at parts, the visuals match this. There are many close-ups of the 'artists' but as they are not stars, it is not quite a star image motif as Goodwin would say. The video is very scopophilic, and the low angles and lack of direct eye contact with the camera give a feel of looking on the girls in a voyeuristic fashion. There are no intertextual references in the video, despite Goodwin saying these are common, especially in the genre of pop/dance.
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