After a rollicking thrill ride of a blogging experience, in which I spent blood, sweat and tears, I'm sad to say this blog will now be closed. I hope you enjoy the Benjamin Tucker blogging experience.
Farewell!
Thursday, December 17, 2009
Evaluation Question 4
This is a collection of my best contributions to Question 4. I feel I did fairly well in answering this question, and despite it being quite short also, I think we exhausted everything we had to say.
The full evaluation footage is found on the group blog.
Here are some photos of us with all the technology we used in the course of the project
Evaluation Question 3
This is a video of our answer to Question 3, in comparison to the other questions, we said little, and such to put up a video of my contributions would be silly, so here it is in its entirity. I definitely think we could have answered the question in much more depth, and gone into issues such as how our demographics split more thoroughly, and how we aimed to appeal to all our various target audiences.
Here are some pictures of our audience screening.
Evaluation Question 2
This is a collection of my best contributions to Question 2. I feel this question was my best, and I took command of the discussion here. However I feel we possibly went into way too much detail and could have condensed what we had to say considerably.
Evaluation Question 1
This is a collection of my best contributions to Question 1. I feel with this question, I was a little nervous, and this showed in parts, I could have said a little more but I think I answered the question quite well in the end.
Wednesday, December 16, 2009
Friday, December 11, 2009
Evaluation Reflections
Having now completed our recorded evaluation, I am pleased with how it went, and it was a lot less daunting than I imagined it would be. It was fresh and exciting using new technologies in evaluating, and it made the whole process a lot easier.
I feel I contributed to the discussion quite well, although I started quite shakily, I found myself getting more into the rhythm of things as time went on. I felt I could have contributed more at the start and possibly gone into more detail on a lot of subjects. I also think it was difficult not to just sit back and at times we would all talk over each other or dominate on certain points.
All in all, its very relieving to have another stage of the project done :)
I feel I contributed to the discussion quite well, although I started quite shakily, I found myself getting more into the rhythm of things as time went on. I felt I could have contributed more at the start and possibly gone into more detail on a lot of subjects. I also think it was difficult not to just sit back and at times we would all talk over each other or dominate on certain points.
All in all, its very relieving to have another stage of the project done :)
Tuesday, December 8, 2009
Evaluation Question 1, 3 and 4 Notes
Here are some scans of notes we used as cues, to help us remember the key things we had to say in our evaluation, they proved useful, however, we sometimes got mixed up on points, or did them in a more freeform order, but I feel this didn't harm our evaluation too much.
Video, MySpace and Album Cover Links
Here are the videos, websites, and album covers, mentioned in our evaluation.
Every Time I Die - 'Wanderlust' : Where the idea of individual shots came from and vocalist walking down the corridor. Vocalist clothes also change when it moves to individual location. It is also mainly peformance with some concept thrown into the mix. Vocalist addresses audition as well.
Every Time I Die - Wanderlust on MUZU
Pantera - '5 Minutes Alone' : Lots of close ups and ECUs. Entirely performance based. Cut to beat and focuses on music. Dark lighting with spots on instruments. Cuts to instruments at important parts.
Muse - 'Dead Star' : Lots of instrument close ups. Dark lighting again. Focuses on music. Focus on guitar in opening riff.
Architects - 'Always' : Genre characteristics, energetic performance, headbanging, band setup and clothing. cut to the beat and quickly cut. Referenxced shots such as CU guitar and drums from side. Linked to person percentage of each member in video.
Architects - Always from Hopes Die Last on Vimeo.
Underoath - 'In Regards To Myself' : Inspiration behind the individual vocalist shots wiht stationary camera nad vocalist moving around room. Also darkly lit and same band setup.
In Regards To Myself - UnderOath
Disturbed1 | MySpace Video
Underoath - 'A Moment Suspended In Time' : Use of lyrics to inspire video. Words shown and cut to different members at different points. Mainly performance video with energy. Claustrophobic feel. Use of costume.
Alex Gaudino - 'Destination Calabria' : Lots of voyeuristic shots. Shows another genre and how ours is different. No instruments and not really about the music and more about the video content.
Madonna - 'Material Girl' : Star image motifs and intertextual references. Video focused on star image of Madonna and targets audience with Marilyn Monroe reference.
Muse - 'Uprising' - Link with single cover
MySpace - Click links to visit
A Day To Remember - Unconventional MySpace look, more unique and professional looking, common today as people move away from MySpace
Set Your Goals - Very promotional, album cover, merch and video are all on show and clear to the viewer
Architects - Introduces the band individually and follows institutional conventions, such as showing the record label, endorsements and bookings
The Saturdays - Has a more scopophilic feel, with more emphasis on a celebrity personality and look. Bio + Pictures
Alexisonfire - Has a competition on the page, a fine example of viral marketing
Every Time I Die - 'Wanderlust' : Where the idea of individual shots came from and vocalist walking down the corridor. Vocalist clothes also change when it moves to individual location. It is also mainly peformance with some concept thrown into the mix. Vocalist addresses audition as well.
Every Time I Die - Wanderlust on MUZU
Pantera - '5 Minutes Alone' : Lots of close ups and ECUs. Entirely performance based. Cut to beat and focuses on music. Dark lighting with spots on instruments. Cuts to instruments at important parts.
Muse - 'Dead Star' : Lots of instrument close ups. Dark lighting again. Focuses on music. Focus on guitar in opening riff.
Architects - 'Always' : Genre characteristics, energetic performance, headbanging, band setup and clothing. cut to the beat and quickly cut. Referenxced shots such as CU guitar and drums from side. Linked to person percentage of each member in video.
Architects - Always from Hopes Die Last on Vimeo.
Underoath - 'In Regards To Myself' : Inspiration behind the individual vocalist shots wiht stationary camera nad vocalist moving around room. Also darkly lit and same band setup.
In Regards To Myself - UnderOath
Disturbed1 | MySpace Video
Underoath - 'A Moment Suspended In Time' : Use of lyrics to inspire video. Words shown and cut to different members at different points. Mainly performance video with energy. Claustrophobic feel. Use of costume.
Alex Gaudino - 'Destination Calabria' : Lots of voyeuristic shots. Shows another genre and how ours is different. No instruments and not really about the music and more about the video content.
Madonna - 'Material Girl' : Star image motifs and intertextual references. Video focused on star image of Madonna and targets audience with Marilyn Monroe reference.
Muse - 'Uprising' - Link with single cover
MySpace - Click links to visit
A Day To Remember - Unconventional MySpace look, more unique and professional looking, common today as people move away from MySpace
Set Your Goals - Very promotional, album cover, merch and video are all on show and clear to the viewer
Architects - Introduces the band individually and follows institutional conventions, such as showing the record label, endorsements and bookings
The Saturdays - Has a more scopophilic feel, with more emphasis on a celebrity personality and look. Bio + Pictures
Alexisonfire - Has a competition on the page, a fine example of viral marketing
Album Cover
International Superheroes of Hardcore - Strong visual theme, taken from title
Oh Sleeper - Dark, moody colours
Muse - Has common themes with Video - Teddybears
Question 2 Notes
Album Cover
Our MySpace
Video
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MySpace - Our MySpace serves as a hub for all our other marketing devices. It is a platform where the audience can interact with the band and find the video and any upcoming album releases. In our myspace we strove to move away from the traditional layout which many have grown tired of. In the last year, MySpace has suffered a huge emigration to the more clean and stylish Facebook, and our MySpace emulates that by moving away from messy html coding common on myspace.
We showcase our album cover, video and merchandise on the myspace, these are the key promotional elements to maximise album sales we and provide links to make the all important money. We have all the standard institutional pug and booking information.
We introduce the band with a biography concerning their musical background, and include individual pictures of each member to ease the viewer into familiarity with the band. Our biography is less about the band and more about their musical taste and style. This shows how Tear Down The Flagship are a band about the music and not about personality, as such with more Scopophilic examples found with Pop and R&B artists, which would feature more about the artist themselves.
We also use viral marketing in the form of a competition to design a t-shirt, this involves the fans and makes them feel more included in the band and makes their fandom seem valuable to the band, which is especially important in this genre.
-------------------------------------------------------------------------------------------------------------
Album Cover - We glean on our name for our Digipak, using the nautical theme of 'Tear Down The Flagship' and having a wave like theme throughout. We also use dark blue/green colours for our fonts and backgrounds, which ties in with both the name and the genre, which often features dark mise-en-scene. We include an inside sleeve which has promotional and live pictures and information on the band in order to help the fans become familiar with the band.
-------------------------------------------------------------------------------------------------------------
Links between the media - In our ancillary texts we have numerous links which make the combination of the products more effective. These include the naval theme, which stems from the band name, which is a stereotypical epic band name found in the genre and is found on the album art, which is echoed in the graphics on the myspace. This also includes the band logo, in its iconic font that appears to be eroded by the crushing waves of time. As a standard font on the page, we use a clear to read white sans serif typeface, and on the advertisement for the album we use the same font used for the track information on the cover itself to indicate the link between the media forms. The album cover builds on the things found in the myspace, and there are links back to the site.
-------------------------------------------------------------------------------------------------------------
All in all, our video, MySpace and Digipak create a marketing package centred around the debut album. A typical audience member would be most likely to stumble upon the bands MySpace first, learning about the band and their music.
If still interested the viewer will be drawn to the Music Video, which appears on the page, which will provide more for the fan, if this is appealing, they may go so far as to purchase the video on iTunes or MSN Music.
This all combines towards the main product, which is the album, and the more deluxe Digipak. In today's world, your can download whole songs at the click of a button, and such the traditional hard copy album needs to provide something more for the fans.
Our Digipak is presented in an artistic design, and includes exclusive material, such as promotional pictures and more, and also has the video included in high quality. This makes the purchase more appealing, as it gives something back to the keen fan, which in our genre, Alternative Rock, is very important.
The combination of our products is effective to an extent. Our MySpace and Album Cover are very similar indeed, whereas the Video is not quite so similar to the other products, this could be a limiting factor when considering the effectiveness of the triad of products. However, due to the Video being for the hit single from the album, it could have more in common with a single release as is common in singles. If we had had time to make a digipak for just the single, perhaps we could have strengthened the similarities between the video and the single featured. We could have also spent more time thinking of clever marketing tricks and ways to reach our audience, in addition to our viral marketing campaign.
Despite this, I think we some amount of success in creating a effective marketing package.
Our MySpace
Video
-------------------------------------------------------------------------------------------------------------
MySpace - Our MySpace serves as a hub for all our other marketing devices. It is a platform where the audience can interact with the band and find the video and any upcoming album releases. In our myspace we strove to move away from the traditional layout which many have grown tired of. In the last year, MySpace has suffered a huge emigration to the more clean and stylish Facebook, and our MySpace emulates that by moving away from messy html coding common on myspace.
We showcase our album cover, video and merchandise on the myspace, these are the key promotional elements to maximise album sales we and provide links to make the all important money. We have all the standard institutional pug and booking information.
We introduce the band with a biography concerning their musical background, and include individual pictures of each member to ease the viewer into familiarity with the band. Our biography is less about the band and more about their musical taste and style. This shows how Tear Down The Flagship are a band about the music and not about personality, as such with more Scopophilic examples found with Pop and R&B artists, which would feature more about the artist themselves.
We also use viral marketing in the form of a competition to design a t-shirt, this involves the fans and makes them feel more included in the band and makes their fandom seem valuable to the band, which is especially important in this genre.
-------------------------------------------------------------------------------------------------------------
Album Cover - We glean on our name for our Digipak, using the nautical theme of 'Tear Down The Flagship' and having a wave like theme throughout. We also use dark blue/green colours for our fonts and backgrounds, which ties in with both the name and the genre, which often features dark mise-en-scene. We include an inside sleeve which has promotional and live pictures and information on the band in order to help the fans become familiar with the band.
-------------------------------------------------------------------------------------------------------------
Links between the media - In our ancillary texts we have numerous links which make the combination of the products more effective. These include the naval theme, which stems from the band name, which is a stereotypical epic band name found in the genre and is found on the album art, which is echoed in the graphics on the myspace. This also includes the band logo, in its iconic font that appears to be eroded by the crushing waves of time. As a standard font on the page, we use a clear to read white sans serif typeface, and on the advertisement for the album we use the same font used for the track information on the cover itself to indicate the link between the media forms. The album cover builds on the things found in the myspace, and there are links back to the site.
-------------------------------------------------------------------------------------------------------------
All in all, our video, MySpace and Digipak create a marketing package centred around the debut album. A typical audience member would be most likely to stumble upon the bands MySpace first, learning about the band and their music.
If still interested the viewer will be drawn to the Music Video, which appears on the page, which will provide more for the fan, if this is appealing, they may go so far as to purchase the video on iTunes or MSN Music.
This all combines towards the main product, which is the album, and the more deluxe Digipak. In today's world, your can download whole songs at the click of a button, and such the traditional hard copy album needs to provide something more for the fans.
Our Digipak is presented in an artistic design, and includes exclusive material, such as promotional pictures and more, and also has the video included in high quality. This makes the purchase more appealing, as it gives something back to the keen fan, which in our genre, Alternative Rock, is very important.
The combination of our products is effective to an extent. Our MySpace and Album Cover are very similar indeed, whereas the Video is not quite so similar to the other products, this could be a limiting factor when considering the effectiveness of the triad of products. However, due to the Video being for the hit single from the album, it could have more in common with a single release as is common in singles. If we had had time to make a digipak for just the single, perhaps we could have strengthened the similarities between the video and the single featured. We could have also spent more time thinking of clever marketing tricks and ways to reach our audience, in addition to our viral marketing campaign.
Despite this, I think we some amount of success in creating a effective marketing package.
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