Enter Shikari have a great myspace, with interactivity, songs, bonus songs, tour dates (very important since they are a very performance driven band! Their success came from early perfomances on the St. Albans hardcore scene) videos and pictures of the band and links to money making merchandise sites. They came to prominence through the internet, including myspace and youtube, in particular one of their most famous songs 'Sorry, You're Not A Winner' (http://latymermusicvideo09ben.blogspot.com/2009/06/enter-shikari.html) spread across the internet like wildfire. The overall colour scheme and layout fits their new albums theme and they are building a huge portfolio of material for its release and post release. Overall a very successful profile.
Lostprophets
Lostprophets
A very unique MySpace, moving away from the conventions of MySpaces, which follows a trend as a huge amount of followers move to Facebook, and here they are forming a promotional teasing site for their new album and look, with a couple of tour dates and videos. It doesn't give much away and such leaves a lot to the fans imagination and creates an enigma, which creates a hype.
A brutal site, really captures Slipknot's truly carnage loving essence. Contains various themes tying back to the band and in common with album covers and songs, most notably their use of the 'maggots' name they attribute to their loving fans. It's use of viral marketing such as inviting fans to join the 'Outside the 9' fan club is particularly effective. They also feature a word of mouth scheme where fans are rewarded for referring.
A Fine Frenzy
A Fine Frenzy
A fairly simple but effective myspace which features songs, pictures, blog posts and tour dates.How not to do it:
MC Hammer
One song, no tour dates, no blog. No nothing. This will be an example to avoid. He's obviously not in touch with his fanbase and is such losing out on one of the most potent new marketing technologies.
No comments:
Post a Comment